At the helm of Alchemya are Olivia Auriemo and Lara Vale, friends and business partners who founded the brand in 2022 with the desire to transform experimentations into clothes with a unique identity. Part of a generation that grew up surrounded by constant images and inspirations, they developed a keen eye for what fashion can be beyond the repetition of trends. At Alchemya, they see dressing as a creative process in itself, where art and intuition go hand in hand. Both also had contact with the fashion world in academia, studying fashion-related subjects abroad. This experience broadened their understanding of the industry and contributed to building the brand with an approach that balanced creativity, strategy, and market vision.